The Young Designer of the Year comes from Centria University of Applied Sciences

Mexican-born Ernesto Hinojosa became the winner of the Award Young Designer of the Year 2013, in the competition with the same name aimed at students within the clothing industry. The idea behind the Young Designer of the Year competition came from the Finnish Fair Corporation, with the Finnish Fair Foundation as its financier. This time the competition was arranged for the 19th time, and is one of the oldest of its kind in Finland. The purpose of the competition is to find new ideas and solutions within fashion design while at the same time promoting young designers as well as Finnish design. The winner was announced at a press conference in Helsinki on Friday, September 27. The theme for this year's competition was Green Carpet, and the competition hoped to bring forward imaginative evening gowns which also considered the ecological aspect.

The jury for this year's edition of Young Designer of the Year, consisted of designer Jaakko Selin (chairman), fashion artist Ritva Falla, designer Hami Mettinen, fashion reporter and writer Mirva Saukkola, designer Mari Talka and the public relations officer for Finland's Messukeskus, Antti Karjunen (secretary of the jury).

The jury commended Hinojosa for his ability to combine ecological thinking with haute couture. The jury was impressed by Hinojosa's hard work and experience, as well as his interest in studying entrepreneurship and business management alongside his studies in fashion design. According to the jury, Hinojosa is a versatile and interesting new designer and they especially appreciated that his prize-winning gown went so well in line with the competition's glamour-theme with a design that was both appealing to the eye and meticulous in details.

In Mexico Hinojosa's grandparents are famous for their design and knowledge of tailoring. Under their guidance Ernesto developed a special interest for traditional tailoring and pattern making. He created his first collection at the early age of 12. Hinojosa has studied industrial design in Mexico City and later on he has also completed a degree in fashion design at the prestigious Instituto Maragoni in London. He has been an apprentice for Alexander McQueen, Erdem and Mary Katrantzou. During his studies in London he became interested in fur and in 2011 he came second in the BFTA/Saga Furs National Competition. In his competition entry he combined special techniques with materials of top quality. Hinojosa started his studies in fur design on a scholarship in the DISCOVERING FUR-module at Centria University of Applied Sciences in January 2013. Hinojosa has got success also by winning the second prize at the design competition at International Fur Fair of Kastoria in the May 2013. Hinojosa is now specialized in fur design and top class garments where fur is the main material.

Ernesto Hinojosa's award is a scholarship of 5000euros given by the Finnish Fair Foundation. In addition, his collection will be exhibited in its entirety on the fashion show during the fashion fair I love me which is arranged in Messukeskus, Helsinki, on October 11-13, 2013. Please visit at Ernesto's stand 6m 101. The program for the fair is found on the webpage:

For more information about the competition:

Public relations officer Antti Karjunen,, tel. 050 574 3444
Photos of the winner and the winning entries are found in the photobank at

Photo: Pertti Teurajärvi
Model: Cajsa Forss/ Model Agency Matiné
Hair: Kirsi Viitiö/Salon Henna
In co-operation with: ModaTyygi & Ahlskog Leather

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