Ernesto Hinojosa Ruiz started his Fur Design studies by participating DISCOVERING FUR-module in JAN 2013.

  "I believe Fur is one of the greatest and more precious materials I could ever work with because it takes a life to get it and in order to preserve the greatness of it, the design must be respectful and skilfully produced".

Ernesto Hinojosa Ruiz is a mexican student born in August 1988. Recently graduated from Fashion Design (BA) at prestigious design school Instituto Marangoni in London.

Ernesto has also studied Industrial Design (LDI) at ITESM in Mexico City and currently is working and studying Fur Design at Centria Ostrobothnia University of Applied Science in Finland where he was accredited with a scholarship for a special programme in Fur Design.

Been trained  and mentored by his grandparents, Sidonio Ruiz and Carmen Ruiz who were a well-known Tailor and Fashion Designer in Mexico, Ernesto showed a special interest in traditional tailoring as well as pattern cutting which led him to create a first  collection at 12 years old.   

Mexico isn't a fur market anymore and barely any fur was ever used so by the time Ernesto moved to London in 2009 to attend Fashion School, he got mesmerized by clash of vintage fur coats and high end fur labels. Immediately he got very interested in the fur trade and found himself winner of the 2nd prize at the 2011 edition on BFTA/ Saga Furs National Competition in London where he got to interact with specialized techniques and First quality materials.

Ernesto is now specializing in Fur Design, a merely high end type of garments where fur is the subject matter.

His plans go from work at a prestigious fur atelier to create a solid brand dedicated to fur products and of course, develop a collection under his label to promote skilful design and extensive study of traditional techniques.

Currently, he is working as an important member of design team in a Finnish fur company.
"This is a very special opportunity where I am able to learn from the very best and of course, develop a specialized option towards fashion" Ernesto Hinojosa Ruiz.

Written by Daniela Hinojosa.


Daniela Dress by  Ernesto Hinojosa Ruiz

Photos: Julia Lillqvist and Amanda Bieber (NOVIA)

The hair :Satu Lönnblad (CENTRIA)

Modell: Laura








Professional designer Kiki Papadioti participated Discovering Fur -module in SEPT 2012

Kiki Papadioti came to Discovering Fur -module September 2012 from Greece.  Kiki Papadioti is working as a fur designer in the international fur company CPL. The company was founded in Greece in 1953 and it  is well -known from quality fur- and shearling products and produces yearly 40 000 fur garments.

Kiki chose to come to Pietarsaari to study fur because she is interested to get more knowledge and new ideas. - The module was fun and different from the everyday work. I got also new impacts and saw different techniques, Kiki Papadioti says. She thinks the fur is great material to work with. In the future she will continue working with fur and wants to develop new designs.   - We have to continue the work and make fur popular among everybody. Fur is great, I love it.

Discovering Fur -The Natural Fabric -course OCT 2011

Student applicants were invited to apply for a stipendium which covered the cost of  tuition. The stipendiums were donated by the finnish fur farmers. The very first scholarships students came both from Universities in England.  Michael Olive is a fashion design student specialized in menswear from the Bath Spa University.  Thao Ta studies footwear and accessory design in the Coventry University.  Read more about their experiences and thoughts over Discovering Fur from the links below.

Read Michael's experiences


Read Thao's experiences

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