There is a growing trend and global market demand for high quality non-timber forest products (NTFP). Considering that high value NTFP raw materials are available/unutilized in the Baltic Sea region and the fact that regional actors from the public and private sector in the Baltic Sea Region are often struggling to find efficient ways to take advantage of the market opportunity in China and South-East Asia (SEA) our project aims to provide know-how and best practice examples on how to do business with China/selected regions in SE Asia.

Main aim is to evaluate market driven product needs in China, more precisely in Beijing region and wider in SEA markets and provide initial guidelines how to enter above mentioned market in selected target industry by the project.


Development of Novel product/service concepts to enter Asian market

Result of this activity will be a portfolio of novel product/service concepts from BSR regions which could be marketed in SEA markets.         




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